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Child health: 10 shocking advertisements that we would no longer see today

The book ” Ads you will never see again Annie Pastor tells the story of the evolution of advertising from the 19th to the 21st century. To say the least, it’s that advertising messages have changed! For example, some ads praised the softness and warmth of “radioactive” wool. Surreal today. Ads for drugs like neuroleptics reminded a child that you could give a psychotropic drug to a child for insomnia, others touted a soothing baby syrup that contained alcohol! In 1948, with the creation of the World Health Organization (WHO), theYour change and recommendations evolve in terms of public health in daily lifee. The remedies called grandmothers give way to slogans encouraging chemical medication controlled and recommended by health authorities. Ads are starting to incorporate cautious messages, advising families to live healthy above all else. Take a look back at 10 shocking medicine ads for children that you will never see again …

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    Laine Oradium

    In 1950, the medical wool brand launched its new Oradium wool with the slogan “Healthy and gentle radioactive heat …”. The message praises the qualities of wool: source of heat, vital energy, non-shrink and infeutible. In the picture, a laughing child wears a hand-made vest with radioactive wool. Inconceivable, in our post-Chernobyl era …

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    Laxatives Biles Beans Laxative Plus

    1956 metais a brand of laxatives communicates by distributing a very original ad, in which a little girl says: “Mom loves me now”. The little girl explains: “I don’t know what I did, but suddenly she started to love me! “. She explains that her mom is nicer and her kisses are wonderful. Message implied: the mother is more relaxed since she takes laxatives …

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    Remède Ayer’s Sarsaparilla

    In the United States, in 1900, the remedy Ayer’s Sarsaparilla, based on plants, was considered a medicine. In fact, it consists of 20% alcohol mixed with a very popular plant at the time, which was supposed to whet children’s appetites and purify their blood. The ad offers a beautiful image with a smiling little girl holding plants in her hand, everything is done to gain the trust of consumers.

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    Noxzema cream

    The 1990 Noxzema cream ad dares to have a shocking image! We see a little girl “burnt” by the sun, who asks “Where’s the Noxzema, Mom?” “. Today, this image could possibly be used in a shock campaign on sun prevention, but it could no longer be used to extol the merits of a moisturizer …

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    Le neuroleptique Melleril®

    At the time, in 1960, to praise the merits of their drug Melleril, the Novartis laboratories pull out the big game: a naive drawing of a doll made by a child and a shocking slogan “A moderate sedative effect associated with a psychomotor balancing action make Melleril the therapy of choice for all psychosomatic disorders in children such as character disorders, adjustment difficulties, family, school or insomnia”. Since 2005, the laboratories have decided to stop the marketing of Melleril® (thioridazine) in all its forms.

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    Mrs Winslow’s Soothing Syrup

    In 1900, the pubs of the brand “Mrs Winslow’s” extols the merits of soothing syrups on which could be read finished baby cries with morphine sulfate (65 mg per liter), sodium carbonate, a good spirit Foeniculi and ammonia. » A composition that appears to be a real poison …

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    The Perihel Mixray Sunlamps

    An ad with a little girl under ultraviolet light? Possible in 1930! The advertising of the lamps of the brand “Perihel Mixray Sunlamps” praises the effects of UV all year round. In 2013, the Academy of Medicine voted in favor of a ban on advertising of tanning beds.

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    Ricqlesas

    In the Ricqlès ad from 1908, the slogan displays an “essential hygiene product during the summer as a pleasure drink, antiseptic digestive, antiseptic eau de toilette”. In the picture, we see a little girl playing with a doll with a bottle of Ricqlès in her hand…

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    Black Star Motte-shoemaker beer

    A beer, a slogan and a child on the poster to extol the merits of the Etoile Noire Motte-cordonnier brand in 1913. The message is clear: “beer gives children good rosy cheeks, especially the Black Star Motte-cordonnier”. Incredible these days!

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    Lotion Teething Lotion Dr Hand’s

    The 1927 advertisement for Dr Hand’s brand dental lotion had the slogan: “Greet Dad with a smile.” When baby started teething, he was screaming constantly. But ever since I applied Dr. Hand’s lotion to his gums, we welcome Dad every day with a big smile. “A lotion that still contains 20% alcohol in its composition …

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