😉 Greetings to regular and new readers! In the article “Swarovski: the story of the brand and its founder” – about how exactly the highest class jewelry appeared and was created.
Many modern women with great pleasure wear various, bright jewelry of a famous brand. And just a few hundred years ago, craftsmen who worked with inexpensive stones and crystals were called swindlers and even criminals.
After all, everyone thought that they wanted to make fakes of jewelry made of precious metals. After a while, everything changed thanks to one woman – Coco Chanel. It was she who made jewelry so popular today. But it goes without saying that jewelry of other jewelry is different.
Jewelry from Swarovski
All Swarovski products are of very high quality, they are beautiful. The brilliance of their crystals is in no way inferior to jewelry made of precious metals and expensive stones.
This is an elite costume jewelery created by the world’s most famous jewelers and craftsmen. The jewelry itself is often a virtually indistinguishable copy of the most luxurious and expensive pieces of jewelry.
Swarovski jewelry covers the most extensive range of jewelry and products. These are: rings, pendants, bracelets, beads, necklaces, earrings, brooches, hairpins. With all this, each piece has a unique design and pleasant elegance.
Swarovski jewelry does not use harmful alloys and materials that can cause allergies. Unfortunately, many women who adore jewelry and costume jewelry have met with this.
A huge plus of these things is that their appearance is amazing, so much they can accurately copy expensive jewelry. You can wear them not only in the event of a bright holiday, but also for a romantic evening, to the theater and restaurant.
These jewelry immediately become loved and that is why they can be presented to a woman of any age. At the same time, do not worry about the quality of this gift.
When you visit a jewelry store, you may notice that Swarovski will cost significantly more than similar jewelry from lesser known companies. But remember that you are not overpaying for the brand, you are paying for the quality and beauty of the jewelry!
As for the quality, Austrian jewelry will last longer. And with proper care, it can have its original appearance for years. While the usual jewelry after a few weeks is no longer good for anything.
In addition to jewelry, watches, figurines, fashion accessories, souvenirs, crystal and even chandeliers are made here! It is known that the largest chandelier in the world is located in the Abu Dhabi Mosque and it is made by Swarovski.
Daniel Swarovski: biography
It is an Austrian company specializing in the cutting of synthetic and natural gemstones. It is known as a manufacturer of crystals under the Swarovski Crystals brand, including the production of abrasives and cutting materials.
A long time ago, in 1862, a boy was born into a family of hereditary cutters of Bohemian crystal. They named him Daniel. He received a good education and continued the family business, becoming a first-class master-cutter of crystal.
In 1889, an Austrian young engineer visited an exhibition in Paris. The first machines that run on electricity were presented there. After the exhibition, Daniel comes up with the idea of an electric cutting machine.
Daniel Swarovski 1862-1956
In 1892, this idea became a reality! He made the world’s first electric sander. This made it possible to process stones and crystals in large quantities and with excellent quality. The factory was overwhelmed with orders!
Pasaulio pripažinimas
In order not to compete with Bohemian craftsmen, Daniel moved to the Tyrolean town of Wattens. In 1895 he founded the Swarovski company and began to make crystal imitating precious stones.
Soon he built an autonomous hydroelectric power station on a mountain river, which made it possible to provide production with inexpensive electricity.
Daniel called his product “Swarovski crystals”. He offered it to the fashion houses of Paris for use in dressing and in the production of costume jewelery. The business was rapidly gaining momentum! Sons also grew up: Wilhelm, Friedrich and Alfred, who became irreplaceable helpers in the family business.
The founder of the company died in 1956, leaving the family a thriving business. He lived for 93 years. His zodiac sign is Scorpio.
The technological composition of crystal mixtures has always been a secret company and is kept in the strictest confidence.
Swarovski: brand story (video)
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